Replace the premise
Define the audience, tension and outcome in plain language. Then rewrite the page so each section answers the next reasonable customer question. This changes the rhythm of a site more deeply than cosmetic customization.
Use real product material
Show plausible workflows, constraints, inputs and outputs. Specific product interfaces and honest examples make a site memorable because they teach the visitor how the product thinks.
Change the system coherently
Tune type, color, radius, line, imagery and motion as a connected art direction. A small set of consistent changes feels intentional; dozens of isolated tweaks feel accidental.